Organised by logo iegexpo new
 

News

Tuesday, 24 September 2019

Jewellery in Japan: the project

Jewellery in Japan: the project

At Vicenzaoro September 2019, ICE Agenzia presented Confindustria Federorafi with a study conducted by three Japanese experts on the situation and potentialities of the Japanese market for “Made in Italy” jewellery.

A project which initially foresees market research analysis and entrepreneur training according to the Jewellery Export Lab format organized by the Italian Trade Agency’s (ICE) Training Services Office, and will then proceed with specific promotion initiatives and agreements under the guidance of the Agency’s Consumer Goods Office.

An interesting and useful moment to understand how consumers see Italian jewellery, especially in regard to the unbranded sector.

According to President Ciabatti, “the jewellery market in Japan is still 90% covered by top brands with unbranded items taking the remaining share. We are focussing on this latter share in order to boost it and increase the presence of Italian products that now export a ridiculous, less than 1% of the 6.5 billion Euros exported around the rest of the world. With the 2020 Olympics and EPA free exchange agreements between the EU and Japan, abolishing customs duties and having better communication and more qualified distribution operators at Italian trade shows like Vicenzaoro, I am sure we can nurture a “new approach” to Italian jewellery.”

The initiative is part of Jewellery Export Lab, a training course for businesses and sector entrepreneurs set up by ICE-Agenzia.

Live #vicenzaoro


    Vicenzaoro app

    An on-line guide that includes the complete exhibitor directory, photographs of the collections, services, hall maps with stand locations: the entire Show at your fingertips on a mobile device.
    Follow us on

    © ITALIAN EXHIBITION GROUP SpA© All rights reserved - Via Emilia 155, 47921 Rimini - CF/PI 00139440408 - Registro Imprese: Rimini P.I e n. Reg. Imprese 00139440408 - Capitale Sociale € 52.214.897 i.v.
    Your browser is out of date!

    Update your browser to view this website correctly. Update my browser now

    ×