Tiffany & Co.: the collection for men
Men’s jewellery is a fast-growing market, so much so that even the fashion houses are proposing it to complete the general look with a touch of value and glamour. And even the big brands have their men’s lines: for example, Tiffany & Co. which has created its first jewellery line for men to extend its own offer and tackle the recently recorded drop in sales.
100 items including bracelets, necklaces, chains and rings, with prices that range from 200 to 150,000 dollars with the prospect of further extending the line in the future with furnishing accessories, such as ice tongs and beer tankards.
All the jewellery house’s sales points will be fitted out with an area specifically for men’s accessories to provide an absolutely personalized buying experience.
Moreover, it is not just a simple fashion because the figures speak clearly: according to estimations, in 2018 men’s jewellery sales reached 5.8 billion dollars, increasing by 23% compared to 5 years earlier.