Transformation and digital reinvention
On Thursday November 7th 2019, 300 entrepreneurs and professionals in the fashion and lifestyle sectors took part in the Ceo Roundtable on Fashion Innovation and eBusiness at the Palazzo Parigi, Milan.
At the opening of the summit, Marc Sondermann pointed out that at this stage of the market, retail is suffering, "and wholesale is recovering from complicated years, but there are positive news, such as direct e-commerce revenues of companies in the sector they have quintupled, even reaching 15-20% of turnover ".
According to the director of the magazine, the digital transformation in the fashion field seemed an impossible mission for the made in Italy, but it has gone from an average penetration under the 1% of our brands on the digital channel to a 5% -7%, reaching the tipping point in which, according to McKinsey, evolution begins to accelerate.
In luxury «20% win big and 80% lose in a non-dramatic but tangible way, without understanding how that 20% has emerged. In Italy there is not only Gucci but many other realities of varied dimensions, even those that in just two years have succeeded in burning the stages, bringing the revenues to 10 million.
The goal is to enhance the creative ability that is expressed in fashion, design, food, high-level tourism and beauty, sectors that together with their corollary industries reach a 15% -20% of national GDP ».