Laura Biason is the new director of the Club degli Orafi Italia

Laura Biason, engineer and expert in business organization, graduated from the Polytechnic of Turin, took over the management of the Club degli Orafi Italia. The new director has a history of just under thirty years behind her in supporting Italian companies and on the issues of institutional relations in Italy and abroad, which have led her to promote Made in Italy on international markets.

Passionate about communication, technological and digital innovation, and change management, over the years she has made her skills available to companies in the most varied sectors, serving, first as an officer and later director, in various components of the Italian representation system. The management of Vitrum, an international tradeshow in the glass sector, and of a foundation operating in the Social sector complete her curriculum. Its wide network of relationships has led it to be defined as a "builder of connections".

Regarding her new position, she comments "I am honoured to have been called to head the Club degli orafi, an association that expresses the Italian excellence of the goldsmith industry in all its forms. I will put my skills at the service of this extraordinary sector by continuing the path already well-travelled and supporting the associates in their challenges. Culture, communication, internationalization, promotion of the uniqueness of the Italian style, growth in visibility and business are just some of the lines on which we are already implementing the recommendations of the Summit. The Club is a unique catalyst of opportunities and we will work to maximize the value of membership and participation. "