Vicenzaoro: a modern trade show for 70 years
Italian Exhibition Group's (IEG) Vicenzaoro announces the start of the celebration of 70 years of the world's longest-running gold and jewellery sector.
The next edition, scheduled from 19 to 23 January 2024 at the fair in Vicenza, marks an important milestone for an event that has remained contemporary for seven decades, where the latest offerings can be discovered and styles and designs explored.
Known as "The Jewellery Boutique Show," the event will anticipate the trends of 2024, providing a unique opportunity for networking and inspiration through meeting the industry's most cutting-edge designers.
The event, which covers the entire production chain, will be held in conjunction with the T.GOLD, the International Show dedicated to machinery and offering a comprehensive overview of the most advanced manufacturing and processing technologies for the goldsmithing industry.
After the close of the January edition, IEG will start significant work on the renovation of the old "spiral" (Hall 2) and Hall 5 to build a new, more functional pavilion that will redesign and expand the exhibition capacity of the district.
VICENZAORO 1954-2024, THE HERITAGE FOR TOMORROW
The Claim of this edition of Vicenzaoro, "The Heritage for Tomorrow," highlights the event's growth over the years to become one of the world's most important B2B jewellery fairs. The celebrations will include an exhibition divided into seven stages, one for each decade, tracing the themes, places and personalities that have contributed to Vicenzaoro's iconic success. From the pibe de oro, Diego Armando Maradona, to then-President of the Republic Francesco Cossiga. The appointments of the various editions of Vicenzaoro will also be pieces of the narrative, paying homage to the fair and the evolution of jewellery, with the involvement of young talents, and the in-depth examination of themes such as sustainability, innovation, training, and international standards. A celebratory logo characterizes all communication, along with online content accessible to the entire community.
FROM LOCAL EXCELLENCE TO GLOBAL LEADERSHIP
The Fair, born in 1954 from the trade fair of territorial excellence and baptized Vicenzaoro in the 1980s, has built over the decades a wealth of relationships, skills and values that have made it the platform of reference for the global industry. Such an important anniversary fully expresses the consolidation of its strategic market leadership and enhances its international reach.
THE LINK WITH THE GOLD DISTRICT AND THE CITY OF VICENZA
Vicenzaoro's 70th anniversary will tell the story of the entrepreneurial expression of one of the region's most important manufacturing sectors and celebrate its fundamental role in its host territory.
The heart of the city is home to numerous realities closely linked to the goldsmith world, including historic goldsmith stores, the Museum of Jewellery and a gold "street" that runs through the center. An expertise that makes Vicenzaoro strongly credible globally.
During the days of the Fair, the city will be the protagonist and voice of this 70th with a number of "showcases" in the center that will tell the story of VO70 and goldsmithing, also referring online to dedicated content.
